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December 22, 2016

5 #GivingTuesday Campaigns That Won (and 3 That Lost)

Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday gifts, but to donate and give back to charities and nonprofits.

In this article, we’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat. Read on to learn more about what makes a [...]

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December 19, 2016

What exactly is a marketing cloud, and do you need one?

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.

But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes of Adobe, IBM, Oracle and Salesforce?

ClickZ Intelligence has published a new piece of research entitled ‘What the Hell is a Marketing Cloud, Anyway?’ which, as the name suggests, seeks answers to these questions.

The report is based on interviews with senior client-side executives across a [...]

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December 16, 2016

11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right?

But often your reach is limited. You’re limited by the size of your existing audience.

Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

So how do you make your content go further and make sure lots of people read your stuff?

Image via Reid Hoffman

LinkedIn Pulse can help you do just that.

What Is LinkedIn Pulse?

LinkedIn Pulse is LinkedIn’s version of a personalized newsfeed. [...]

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December 14, 2016

Workplace by Facebook: a reality check

Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies.

As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should.

So does Workplace by Facebook live up to the hype? Some words of caution:

Beware of “shiny new object” syndrome

Let’s not be too distracted by shiny new things. Instead, let’s focus on the basics of [...]

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