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November 25, 2016

Five most interesting search news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

Whether you’re taking a break from Black Friday shopping mania, recovering from a post-Thanksgivingfood coma, or just getting on with your normal working day because you’re in one of those boring countries that doesn’t celebrate Turkey Day (*raises hand*), we’ve got all of the most up-to-the-minute search news for your reading pleasure.

This week, Google has released some canny changes to AdWords ahead of Black Friday, introverts have a new best friend in the form of real-time Popular Times data, and we take a look at the steps Facebook has taken so far to [...]

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November 9, 2016

Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)

Google publishes their first recommendations for making PWAs indexable in Google.

Tom Greenaway, a developer advocate at Google, published on the Google Webmaster Blog their first best practices and recommendations for how to get your Progressive Web Apps (PWAs) indexed and discovered, and potentially ranked, in the Google search results.

Progressive Web Apps (PWAs) is a web technology that lets you use modern web technologies to make application-like experience for mobile and desktop devices without publishing a native iOS or Android app. Google is a leading force behind it; you can learn more about it over here.

Google’s blog post is a “checklist” of items [...]

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November 9, 2016

FAQ: All about the Google mobile-first index

Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Wondering how this will all work? We’ve compiled answers below.

Since the announcement, we have been tracking what Googlers have been saying about the change based on the industry’s questions. Below you will find a compilation of those questions and answers based on coverage from Jenny Halasz, Jennifer Slegg and me.

What is changing with the mobile-first index?

As more and more searches happen on mobile, Google wants its index and results to represent the majority of [...]

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November 2, 2016

Yandex launches new algorithm named Palekh to improve search results for long-tail queries

Did Yandex’s new algorithm Palekh just go head to head with Google’s RankBrain?

Yandex announced on their Russian blog that they have launched a new algorithm aimed at improving how they handle long-tail queries. The new algorithm is named Palekh, which is the name of a world-famous Russian city that has a firebird on its coat of arms.

The firebird has a long tail, and Yandex, the largest Russian search engine, used that as code name for long-tail queries. Long-tail queries are several words entered into the search box, more often seen in voice queries these days. Yandex says about 100 million queries per day fall under the “long-tail” classification within their [...]

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Five most interesting search marketing news stories of the week