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December 19, 2016

Why brands should care about brand safety in mobile advertising

Easily spotted on the mobile web: holiday ad next to plane crash story;  Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story…

[This post originally appeared on our sister site, but we thought it was so useful we wanted to share it here as well]

Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web. But for advertisers this is no laughing matter.

An ad that is not displayed in a contextually appropriate environment is not only a waste of marketing budget, but is a potential embarrassment (if shared on social [...]

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December 9, 2016

Podotree, Korean chat app Kakao’s content business, raises $107M at a $428M valuation

Kakao, the Korean mobile and web giant, is beefing up its social media and content businesses after its Podotree affiliate raised 125 billion won (around $107 million). The deal values it at 500 billion won, Kakao confirmed, that’s approximately $428 million.

The company is best known for its Kakao messaging service, which is Korea’s most popular chat app with 150 million users worldwide, but Podotree manages two of its upcoming services, its Kakao Page social network and Daum Webtoons, its take on the increasingly popular digital comic space. Kakao said the money will go towards growing the Webtoon business, acquiring new IP and licensing rights, and expanding into [...]

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December 9, 2016

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, we’ve got a special on stories about advertising and mobile, with a look at mobile ad viewability from our regular mobile columnist Andy Favell, and the news that Snapchat video ads are generating less than three seconds’ viewing time on average. Over on our sister site ClickZ, Tereza Litsa took a look at how neuroscience can activate brains in a mobile world.

And speaking of advertising, take our 10-minute survey to tell us how the events of 2016 affected your advertising spend, and you could win an iPad mini in time for [...]

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December 6, 2016

Quartz ‘texts’ you the news with new app

Quartz app gives you the latest news in conversational tone.

It can be hard to stay on top of what’s happening in the news throughout the day. Quartz is trying to keep things conversational with its new news app that delivers you the headlines as if you’re having a text chat with your best friend who just happens to also be a knowledgeable journalist.

If you ever feel overwhelmed when you check out other news sites or apps by the wall of sensationalized headlines vying for your clicks, you definitely need to check out Quartz. It pulls headlines and news stories from their own news site, along with other reputable news sources including The New York Times, The [...]

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