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November 18, 2016

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Facebook launches analytics for Messenger chatbots

On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics.

Al Roberts reported for Search Engine Watch’s [...]

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October 29, 2016

6 Big Myths About SEO

Your understanding of the way Google works is probably three or four years out of date–and that’s an eternity in Web time.

In the world of online marketing, misinformation abounds–and it gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know (but don’t) about search-engine optimization, or SEO, may have been true a few years ago but have changed; one of the following was always a myth.

Here are some of the myths you need to move beyond to get smarter about SEO.

Myth 1: Metatag Descriptions Help Your Rankings

Not anymore; in fact, metatags are no longer even indexed by Google and [...]

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