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November 18, 2016

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Facebook launches analytics for Messenger chatbots

On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics.

Al Roberts reported for Search Engine Watch’s [...]

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November 17, 2016

Why local matters, even for national advertisers

There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features.

These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return on investment.

I think these features are not only better for advertisers, but also consumers. However, what I continue to find interesting in these campaigns is the lack of focus on localization.

Location

The power of location is incredibly valuable, especially with the growth of mobile.

According to eMarketer, 93% of [...]

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November 9, 2016

Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)

Google publishes their first recommendations for making PWAs indexable in Google.

Tom Greenaway, a developer advocate at Google, published on the Google Webmaster Blog their first best practices and recommendations for how to get your Progressive Web Apps (PWAs) indexed and discovered, and potentially ranked, in the Google search results.

Progressive Web Apps (PWAs) is a web technology that lets you use modern web technologies to make application-like experience for mobile and desktop devices without publishing a native iOS or Android app. Google is a leading force behind it; you can learn more about it over here.

Google’s blog post is a “checklist” of items [...]

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October 29, 2016

6 Big Myths About SEO

Your understanding of the way Google works is probably three or four years out of date–and that’s an eternity in Web time.

In the world of online marketing, misinformation abounds–and it gets compounded exponentially by an incredibly dynamic and rapidly evolving world. Most of the things you think you know (but don’t) about search-engine optimization, or SEO, may have been true a few years ago but have changed; one of the following was always a myth.

Here are some of the myths you need to move beyond to get smarter about SEO.

Myth 1: Metatag Descriptions Help Your Rankings

Not anymore; in fact, metatags are no longer even indexed by Google and [...]

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