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December 22, 2016

5 #GivingTuesday Campaigns That Won (and 3 That Lost)

Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday gifts, but to donate and give back to charities and nonprofits.

In this article, we’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat. Read on to learn more about what makes a [...]

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December 22, 2016

Seven fascinating stats on ecommerce and cart abandonment

With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year.

1: SMS Remarketing

This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be.

2: Which Days Have Most Abandonments?

Based on data from more than 1 billion abandoned carts, we know that Tuesday is the ‘worst’ day of the week for cart abandonment.

Fewest abandonments happen on a Saturday between 8 and 9pm, while abandonment is lowest around Christmas and similar sale periods, as people have less reason to delay purchases.

3: Add to [...]
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December 21, 2016

4 ways to get ahead of the marketing personalization curve

If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing.

In the past decade, marketers have made a lot of progress in personalizing shopping experiences in stores and online. But when it comes to apps, the personalization game is still lacking; sure, some apps are doing personalized push notifications, but what happens when your users are in the app?

Apps are increasingly a place where customers spend their time and money, and so we must take [...]

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December 21, 2016

Has the marketing cloud lived up to the hype?

Since cloud computing first gained mainstream attention around 2009, its popularity has exploded.

Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in marketing technology spending by 2018.

According to Sean Grimes, Director of IT services for Agilisys, “there is no denying that Cloud Technology is creating as much disruption as the dotcom boom”. But are users seeing the benefits?

What is a ‘marketing cloud’?

The marketing cloud is made up of a suite of cloud-based marketing tools covering analytics, targeting, social media management, [...]

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