All posts by Andy Favell
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December 19, 2016

Why brands should care about brand safety in mobile advertising

Easily spotted on the mobile web: holiday ad next to plane crash story;  Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story…

[This post originally appeared on our sister site ClickZ.com, but we thought it was so useful we wanted to share it here as well]

Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web. But for advertisers this is no laughing matter.

An ad that is not displayed in a contextually appropriate environment is not only a waste of marketing budget, but is a potential embarrassment (if shared on social [...]

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November 17, 2016

Mobile ad fraud: how agencies and advertisers can spot, combat and kill it

Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow.

With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which have become a cash cow for the ad industry.

In this column we ask: what do advertisers, agencies, ad exchanges, ad networks, demand-side platforms DSPs and other adtech providers need to do to stop mobile getting to the same state as web ad fraud?

What is mobile ad fraud?

Mobile ad fraud occurs where mobile ad impressions or [...]

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