All posts by Amanda DiSilvestro
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December 22, 2016

5 #GivingTuesday Campaigns That Won (and 3 That Lost)

Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday gifts, but to donate and give back to charities and nonprofits.

In this article, we’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat. Read on to learn more about what makes a [...]

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November 14, 2016

The important news that we have all been waiting for, Google has finally announced mobile-first indexing.

This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point.

The fact now is that businesses will need to adjust to this new algorithm.

Even if the majority of your users are not searching for your company or industry on mobile devices, you will now need to take mobile search into account for best practice SEO.

Below covers the news from Google and then breaks-down exactly what you need to do to have your business be prepared.

Mobile-first indexing: how it works

Google announced that to date, its search engine has prioritized [...]

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